||New Product Release
||Manufacturers and Consumers
||CHANEL combines luxury with sustainable packaging in all-new beauty range
I believe your readers will find interest in this latest sustainable, bio-based cosmetics packaging announcement featuring CHANEL's all-new eco-responsible beauty range, No1 de CHANEL, which launched in early January.
The story offers behind the scenes insight into CHANEL's extensive collaboration with Finnish bio-materials innovators Sulapac. The result is a unique collection combining high-end luxury, naturally sourced ingredients, and sustainable packaging, purposefully designed to holistically reduce environmental impact.
New range of beauty innovation from CHANEL with sustainable Sulapac material
For the first time, the packaging material includes camellia seed shells. This technical challenge in product design took over 40 trials to perfect, resulting in several international patents pending
Sulapac's CEO, Suvi Haimi, hopes the example will encourage other leading brands to choose sustainable packaging materials, with evidence that eco-friendly solutions can be found without compromising luxury and quality
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